Become a Proform Reseller
Bring your Class A customers a premium matting solution — backed by Proform's design, sales and installation team from coast to coast.
Bring your Class A customers a premium matting solution — backed by Proform's design, sales and installation team from coast to coast.
Most matting manufacturers ask distributors and DSRs to sell their products with little support, training or design capability. The only way to make that work is to keep the proposition simple — squares and oblongs — and keep it cheap. That approach never gives Class A properties the kind of solution they deserve, need and are willing to buy.
Proform is different. We focus on the top 10% of your customers — the accounts that appreciate quality, with large lobbies, multiple entries and real budgets, who value vendors that can deliver Class A solutions.
Our target is the largest Class A consuming customers: office buildings, stadiums, four- and five-star hotels, retail chains, hospitals, country clubs and universities. We value your DSR relationships and contacts, so instead of asking your team to sell a product outside their core talent, we simply ask them to get Proform to the right place at the right time.
Your dealers generate leads by sharing The Look of Proform marketing pieces and making sure their sales team introduces Proform at Class A properties. From there, our local sales team provides the expertise to deliver a fully designed Proform solution — and larger, happier sales for your team.
Send Proform your Class A leads and we handle the heavy lifting — from design through installation and follow-up — so your team closes bigger deals with less effort.
Experienced Proform reps on the ground to support your DSRs and call on Class A properties alongside your team.
Accurate measurements and take-offs from CAD floor plans, so every space is specified correctly the first time.
Photorealistic renderings that let your customers visualize the finished mat before they commit.
We manage the project end to end and build complete client estimates on behalf of our dealer partners.
Color swatches and product samples delivered to help your customers choose with confidence.
Professional installation nationwide, plus dedicated follow-up to close the sale and keep customers delighted.
You already have the relationships. We provide the design, sales and installation expertise to turn Class A leads into premium, high-value orders.
Spot the top 10% of your customers — large lobbies, multiple entries and real budgets — who value a Class A matting solution.
Share The Look of Proform and get our team in front of the right decision makers at the right time.
Proform designs, quotes, installs and follows up to close — delivering delighted customers and larger sales for your team.
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Quality matting is the greenest way to clean, reduces trip and fall risk, and protects your floors — backed by our 100% Satisfaction Guarantee.